Blockchain

Italian Serie A Club Deploys VeChain-based Solution for Jersey Traceability

vechain

A Serie A club, Empoli Football Club, has partnered with WoV Labs to launch a traceability solution for its fan jerseys, making it easy for them to be certified and verified through the VeChain-based WoV Labs digital passport.

The Italian-based team, through the partnership, is undoubtedly bringing innovation to the football arena by giving fans a unique way to authenticate Empoli products and engage with the club. The club will be launching the innovative jerseys during its 2024–25 Serie A debut against Monza. The jerseys, made by Kappa, are enhanced with WoV Labs’ smart tags for easy traceability.

The solution serves as a connection between Empoli and its fans using VeChain’s advanced blockchain and NFT technology.

The collaboration redefines fan interaction with Empoli Football Club, as every jersey has embedded smart tags connected to WoV Labs’ Digital Product Passport 2.0. The Digital Product Passport (DPP) used by Empoli is a state-of-the-art digital record that tracks the entire journey of the jersey, stored on the VeChain platform.

The jerseys will be monitored from raw materials to the final product. Through the smart device, “fans can trace their jersey’s journey, gaining insights into its production, design, and sustainable practices,” WoV Labs stated.

The physical jersey, linked to a unique Non-Fungible Token (NFT) via VeChain technology, allows fans to own a piece of Empoli Football Club’s products, while the digital twin of the jersey makes it a collectible item. This, in essence, gives fans the opportunity to own a piece of the club’s legacy in an innovative dimension.

According to WoV Labs, through the smart tag, fans can access a myriad of exclusive content, behind-the-scenes access, match day perks, and VIP experiences.VeChain technology offers a blockchain platform that enables seamless product traceability, with data securely stored on the VeChain blockchain.

Author

  • Olayode Yusuff

    Olayode Yusuff is a seasoned crypto journalist with a strong foundation in electrical engineering and data analysis. Writing and editing cryptocurrency news since 2014, he brings a unique perspective from his diverse roles in electrical systems maintenance and software development.

    Passionate about digital assets, Olayode delivers clear, insightful commentary on their integration into global finance, focusing on how regulatory frameworks and political decisions shape their future.

    With contributions to platforms like News Logical and Ethereum World News, and an engineering background from Ladoke Akintola University and the University of Portsmouth, Olayode expertly bridges technical expertise and industry analysis.

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