IOTA (MIOTA) Doubles Effort On Trinity Project, Hires Nokia, Disney, Oxford University, Chelsea FC UX/UI Lead


To perfect the Trinity Project, IOTA (MIOTA) has hired a London based senior UX/UI designer Andrew Brough, having more than 12 years of agency experience.

Brough has worked as a UX/UI lead for clients such as Nokia, Disney, Oxford University, RBS, Chelsea FC, NHS 111, Fairtrade, World Travel & Tourism Council, Fly Dubai, Corinthia Hotels and Wargaming: World of Tanks, among others.

Not long, Andrew led principal UX/UI transformations for FTSE 250 transport operators where he solve usability issues, conducted user-testing and engaged focus groups.

Andrews have led several other inspiring and industry-wide know projects making him recipient of Webby Honoree award for the Fulham FC website, and inclusion into the AIGA gallery for the World of Tanks XBox website.

His wealth of experience will result in the addition of user-centered design to the IOTA ecosystem especially the Trinity Project.

Andrew has been working with Dr. Navin Ramachandran and the Trinity team before now, and has therefore been of help in shaping the current Trinity Desktop and Mobile wallets over the last eight months.

Now that he is part of IOTA, Andrew says “as a long-term supporter of the IOTA vision, I’m delighted to work alongside both talented Foundation members and a brilliant community, as we build upon industry-leading innovation and usability.”

“I’m also excited about the possibilities that emerge as IOTA continues to set new paradigms in the machine-to-machine economy. I’m confident that alongside this technological revolution, IOTA will be a standard bearer for excellence in human-centered design.”

With his experience in various industries, Andrew will increase the adoption of IOTA.


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